Result: CPA: $64 → $18
Problem: Dune & Co. had strong product-market fit and a loyal customer base, but their paid social performance was deteriorating. They were running the same 3 ad creatives across Meta for 4 months. CPA had climbed to $64 and their ROAS had dropped to 1.8x - well below their 3x target.
Solution: We ran a full audience and sentiment analysis on their top-performing organic content, then produced 40 hook variations in under 24 hours - spanning product demos, social proof cuts, and CTA tests. Assets were delivered platform-optimized for Meta and TikTok.
Outcome: Identified 4 winning creatives within the first 10 days of testing. CPA: $64 → $18. ROAS: 1.8x → 4.6x. Monthly ad spend scaled from $8k to $25k at target efficiency.